What is Digital Marketing Before you learn Digital Marketing, It’s important to understand what is marketing. Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept which is used to make a comprehensive plan of action or a strategy to increase sell, create awareness, improve brand awareness, etc. Digital marketing is fastest growing marketing practice worldwide. Many major companies have already moved to digital marketing as their primary marketing channel. Digital marketing is now becoming very popular in India. It’s right time to consider digital marketing as career. If you are business owner and still not using digital marketing to grow your business, you must consider digital marketing to promote your business.